Youtube link to The Final Music Video
http://www.youtube.com/watch?v=5bVkvDGUWyA
The different variations and high energy performances has made metal a landmark genre in music and is celebrated in many different forms worldwide,such as music festivals, an example being Download Festival dedicated to just this single genre.
A list of all the Sub Genres and Fusion Genres of Metal music:
Avant-garde metal - Black metal - Death metal - Doom metal - Glam metal - Gothic metal - Groove metal - Power metal - Progressive metal - Speed metal - Stoner metal - Symphonic metal - Thrash metal - Viking metal-
Fusion Genres:
alternative metal - Christian metal - Crust punk - Drone metal - Folk metal - Funk metal - Grindcore - Grunge - Industrial metal - Metalcore - Neo-classical metal - Nu metal - Post-metal - Rap metal - Sludge metal
Metallica - Master Of Puppets - Released March 3rd, 1986
Black Sabbath - Black Sabbath - Released February 13th, 1970
Deep Purple - Machine Head - Released March 1972
Iron Maiden - Killers - Released Febuary 2nd, 1981
Official Music Videos from Artists in the Metal Genre.
Trivium - A Gunshot To The Head Of Trepidation- Ascendancy - Released March 15th, 2005
This music video borrows many stereotypical aspects of the metal genre. The entire group is wearing black clothing, baggy jeans and having similar black hair. Their posture is also stereotypical as can be seen when the lead vocalist is getting the crowd ready for the climax of the song, with his arm movements which don't look choreographed or planned. Also the frantic movement of the head back and forth or named (headbanging) is apparent in the video and is highly stereotypical of the metal genre. The camera work throughout the video was constantly moving from different view points, close up shots of the guitarist then of to a wide angle shot of the entire group. There was alot of the quick cutting editing technique used all throughout this video, helping to view the entire band without having to stop, and to also symbolise the speed and emotions felt when listening to the music. Towards the end of the video, a large crowd suddenly appears and starts dancing in a fashion stereotypical with metal music to highlight the brutality of the genre.
Iron Maiden - Run To The Hills - The Number Of The Beast - Released February 12th, 1982
I chose this music video because its from a famous song and band from the genre. Iron Maiden helped revolutionise and popularise metal music and hold a large worldwide fan base. The video features the band performing the song on a stage, not featuring a audience but is very bright in colour and contrast from the previous modern videos. The band is wearing stereotypical old metal clothing, from the large studded arm band the singer is wearing, the studded leather jackets help give the band a rugged and fierce look. The entire band also have long hair, which is very stereotypical of the metal genre, and probably Iron Maiden helped in making it popular worldwide for artists of the similar genre. The video also cuts from the band performing to a black and white video, of what looks like a fight between western and Indian tribes. This could be linked with the song title as "run to the hills" could be the only way to escape from the battle. The camera work throughout the video is quick and works well with the genre of the song, mainly focusing on the singer during the versus, then using close up shots of the guitarists when they are doing their solo's and iconic metal riff.
Rock Genre
Rock music has been played in many different forms since it first became mainstream in the mid 1960's. Taking its inspiration from rhythm and blues,country,folk and jazz music. The genre is loved worldwide and celebrate by many rock festivals worldwide some examples include Hard Rock Calling and Reading Rock Festival.
A list of all the Sub Genres and Fusion Genres of Rock music:
Art rock - Bhangra rock - Christian rock - Desert rock - Detroit rock - Experimental rock - Garage rock - Girl group - Glam rock - Group Sounds - Grunge - Hard rock - Heartland rock - Instrumental rock -Indie rock - Jangle pop - Krautrock - Power pop - Protopunk - Soft rock - Southern rock - Surf - Symphonic rock
Fusion Genres:
Rap rock - Aboriginal rock - Afro-rock - Anatolian rock - Blues-rock - Boogaloo - Country rock - Flamenco-rock - Folk rock - Glam Punk - Indo-rock - Punk rock - Jazz fusion - Madchester - Merseybeat - Progressive rock - Punta rock - Raga rock - Raï rock - Rockabilly - Rockoson - Samba-rock - Space rock - Stoner rock - Sufi rock
Words which stereotypically sum up the Rock Genre.
Load,Aggressive,Melodic,Catchy,Influential,Personal,Passionate,Drugs, Drink,Groovy,Powerful,Epic,Band,Anarchy,Creative, Energetic,Shredding,Emotional,Variations,Chords,Guitars
Popular Artists and Influential Album Covers of the Rock Genre.
Jimi Hendrix - Axis Bold As Love - Released December 1st, 1967
The Beatles - Sgt. Pepper's Lonely Hearts Club Band - Released June 1st 1967
Bruce Springsteen - Born in the USA - Released June 4th, 1984
Elvis Presley - Elvis Presley - Released March 23rd, 1956
Nirvana - Nevermind - Released September 24th, 1991
Official Music Videos from Artists in the Rock Genre
Guns N' Roses - Sweet Child Of Mine - Appetite For Destruction - Released July 21st, 1987
I chose this video as it is a classic example of a hard rock group. Including legendary guitar player Slash and controversial singer Axel Rose in there prime, it is a song which is known worldwide and a momentous track within rocks vast history. The video is being performed upon a stage, with the guns and roses logo on a black sheet behind the entire band as they play. The artists are all wearing leather and denim made clothes and in possession of sun glasses which could be to hide their faces, so that they can allow the listener to focus on the music rather than their faces. The video is editing in a manner in which some scenes are in black and white, this could be interpreted that this is a historic video and going for a vintage look, due to the fact that most historical footage is shot in black and white. The video is very dark in appearance maybe to symbolise the harsh reality of the rock genre and to compliment the bands dark clothing.
Queen - Bohemian Rhapsody - A Night At The Opera - Released October 3rd, 1975
Thought of as Queen's biggest accomplishment throughout their carea "Bohemian Rhapsody" was a worldwide hit, with multiple single number ones in Britain and New Zealand and coming number two on U.S Billboard Hot 100. The song was praised for its depth and creative lyrics which helped it to become such a sensation and truly one of the best rock anthems ever created. The video cuts between footage of the band performing and then all four members stood in a diamond formation and light shining from the bottom to eluminate their faces, this gives the band a look of menace and power. The band are wearing tight white clothes, made of shiny fabric, which is completely unconventional of the rock genre. The light behind the band aswell are bright colours, from greens to purples which gives the video a more public appeal and straying away from the normal rock video.
Pop Genre
The Pop Genre developed in the mid 1950s as a softer form of rock n roll. The genre is targeted at the youth or mainstream market, and mostly contains medium to short songs featured about love. The pop genre has grown into a worldwide success and is mostly featured in most top 20 charts due to the global fan base for the genre.
A list of all the Sub Genres and Fusion Genres of Pop music:
Baroque pop - Bubblegum pop - Dance-pop - Electropop - Mashup - Operatic pop - Power pop - Sophisti-pop - Space age pop - Sunshine pop - Synthpop - Teen pop
Fusion Genres:
Country pop - Disco - Dream pop - Futurepop - House-pop - Jangle pop - Pop punk - Pop rap - Pop rock - Psychedelic pop - Technopop - Urban pop
Words which stereotypically sum up the Pop Genre.
Funky,Catchy,Glamorous,Mainstream,Memorable, Commercial,Upbeat,Modern,Repetitive,Charts,Simple,Radio, Varieties,Global,Money,Fame,Publicised,Influential,Tuneful,General
Popular Artists and Influential Album Covers of the Pop Genre.
Micheal Jackson - Thriller - Released November 30th, 1982
Official Music Videos from Artists in the Pop Genre.
Micheal Jackson - Beat It - Thriller - Released Febuary 14th, 1983
Micheal Jackson is without a doubt one of the best pop artists of all time, named apptly the "King of Pop" a status which is rightly disevered. He is the artist with the most album record sales ever and his devotion towards his music and fanbase is unremarkable. Micheal Jackson always uses narratives within his stories,to help visually portray the words of the song. He also includes fantastic coregrahped dances, which helps to glamourise the theatrical type story used throughout his songs. This video focuses on two gangs forming together and having a fight, which is glamourised but doesn't involve any violence, with the help of props such as knifes this helps the user understand the narrative of a gang war breaking out. Then Micheal Jackson interupts the fight and starts dancing, the two gangs then forget their differences and joins Micheal in the dancing. The clothing worn in this video ranges, the gangs are wearing denim and black clothes to help conceal their identity, but Micheal Jackson is wearing bright and vibrant clothing such as his bright red jacket and blue t-shirt. The lighting starts of very dark, when Micheal Jackson isn't at the scene of the fight, but as he arrives the lights turn on, maybe to symbolise a brighter future and a end to the fighting.
George Micheal - Faith -Faith - Released October 31st, 1987
I chose this video because is from well known pop artist George Micheal. Having sold 10 million records worldwide as of 2010 and owning 7 UK number one singles , 7 UK number one albums , 8 USA number one singles and 1 USA number on album he is truely highly regarded in the pop industry. The video is mostly filmed in black and white, this gives the film a feel of vintage and maybe a historic moment within George's career. There are key parts which seem to have been picked out in colour, for instance his jeans are blue but the rest of the video is in black and white. This could only be achieved with the use of computer technology and the ability to single out one colour. Throughout the video George is dancing and playing his guitar in a eratic manner, this is to suit the pacing of the song, but to also keep the audience insterested throughout the video. George is wearing blue jeans, cowboy boots, a leather jacket with the writing "Revenge" on the back and sun glasses, these are all stereotypical of the pop genre and helps gives the artist a image which the audience is familiar to.
Attitude,Gansta's,Crime,Drugs,Guns,Prison,Love,Sex,
Money,Bling,Independent,Controversial,Trouble,Police,
Law Breaking,Fun,Upbeat,Influetial,Urban,Creative
Official Music Videos from Artists in the R&B Genre.
Snoop Dogg - Drop It Like It's Hot - R&G (Rhythm & Gangsta):The Masterpiece - Released October 12th, 2004
Snoop Dogg is a renouwed R&B artist, with his first album named Doggystle going quaddruple platinum and working with many other R&B artists such as Pharrell, 50 cent and Nelly he has become a worldwide success. He has also featured in many films during his career such as Starsky and Hutch and Bones. The video is entirely black and white, this could be so tht the audience can just focus on the music rather than the be put off with bright colours. The is very plain in apperance only featuring snoop dogg and pharrell singing and dancing behind a complete white background. There are also constant images of wealth being portrayed, from the large boat to the jewelry or bling that snoop dogg is wearing all over his body. There is also blanked out language during the video, as to not offend any listeners when they are watching the video, this again is conforming to the stereotypical style that R&B is known for.
Eminem - Lose Yourself - 8 Mile Soundtrack - Released October 22nd, 2002
The first music video to ever be released on TV was Video killed The Radio Star by the Buggles, aired by MTV in North America on August 1st, 1981. A list of all the music videos which was shown on that first day can be found here. MTV is owned by Viacom and owns many sister channels such as MTV2 and Nickelodeon,its main headquaters situated in New York City,United States.
This is a Timeline of the 20th Century Music History in year and the biggest event which occured in them.
1900 - In Helsinki, Jean Sibelius' Finlandia premiered and in Rome, Giacomo Puccini's opera Tosca premiered.
1901 - In Munich, Gustav Mahler's Fourth Symphony debuts.
1902 - In London, Enrico Caruso's debut singing in Rigoletto. That same year, Claude DeBussy introduced the concept of impressionism through his work Pelléas and Mélisande at the Opéra Comique in Paris.
1903 - Pope Pius X helped restore the importance of Gregorian Chant in the Catholic church.
1904 - The London Symphony Orchestra was founded.
1906 - Interest on the music of central Europe was sparked by the publication of a book called Hungarian Folk Songs by Bela Bartok and Zoltan Kodaly.
1908 - Arnold Schoenberg published Book of Hanging Gardens which introduced the concept of dissonance.
1909 - Arnold Schoenberg composed his atonal works Opus 11, No. 1, and Five Orchestral Pieces, Opus 16.
1910 - Igor Stravinsky finished his work The Firebird.
1911 - In Dresden, Richard Strauss' Der
1913 - At the Théâtre des Champs Élysées, a riot ensued during the premiere of Igor Stravinsky's The Rite of Spring.
1914 - The Irish composer Victor Herbert helped to establish the American Society of Composers, Arrangers, and Producers (ASCAP).
1916 - Charles Ives completed his Fourth Symphony.
1918 - In Riga, the Latvian National Opera was founded.
1919 - Chicago was jazz capital and Arnold Schoenberg introduced the concept of serialism; a composition where a melodic line is repeated.
1921 - Arnold Schoenberg composed his Piano Suite, Opus 25 which was his first 12-tone work.
1922 - The British Broadcasting Corporation was established.
1924 - In New York, Julliard School opened and George Gershwin's Rhapsody in Blue premiered. In Paris, Maurice Ravel's Bolero opened.
1925 - In Berlin, Alban Berg's Wozzeck premiered. In Nashville, Tennessee. the Grand Ole Opry was founded.
1928 - In Berlin, Die Dreigroschenoper by Bertolt Brecht and Kurt Weill premiered.
1931 - Billie Holiday's stature as jazz singer was established.
1934 - In Lenox, Massachusetts, the Berkshire Music Festival began.
1935 - Jazz singer Ella Fitzgerald starts her career with the Chick Webb orchestra.
1936 - The debut of electric guitars.
1937 - In Basel, Bela Bartok's Music for Strings, Percussion and Celesta premiered and in New York, the Glenn Miller Band debuts.
1938 - Adagio for Strings by Samuel Barber premiered.
1939 - The Nat King Cole Trio was formed. Charles Parker moved to New York and performed with Dizzy Gillespie and other jazz musicians.
1940 - Frank Sinatra established himself as a solo performer.
1942 - The release of Bing Crosby's "White Christmas."
1944 - Premiere of Appalachian Spring, a ballet by Aaron Copland. Also, Dizzy Gillespie founded the "bop" orchestra. In London, Benjamin Britten's Peter Grimes premiered.
1946 - Virgil Thomson and Gertrude Stein worked on an opera about women's suffrage called Louisiana Story.
1947 - Louis Armstrong formed his All Stars jazz ensemble. Also, Oklahoma by Rodgers and Hammerstein opened in Broadway.
1948 - The 33 1/3 LP, or commonly known as long-playing album, was introduced by Columbia Records. Also, Charlie Parker experimented with "bebop" and Bill Monroe invented bluegrass music.
1949 - Mahalia Jackson won in the French Academy's Grand Prix du Disc.
1951 - String Quartet #1 by Elliot Carter was first performed and NBC hires Gian Carlo Menotti to write Amahl and the Night Visitors, the first opera for television.
1953 - Stockhausen composed Karlheinz Stockhausen's Elektronische Studie I, the first composition using sine wave sounds.
1954 - Bill Haley and the Comets venture into the rock n' roll music form.
1956 - Elvis Presley establishes himself as the icon of rock n' roll.
1957 - In New York, West Side Story by Leonard Bernstein premiered. Also, Johnny Cash established his stature as country music artist.
1959 - Grammy Awards was sponsored by The National Academy of Recording Arts and Sciences with Frank Sinatra winning Best Album for "Come Dance with Me." In London, the Academy of St. Martin-in-the-Fields was founded by Neville Marriner. Also, Berry Gordy, Jr. founded the Motown Recording Corporation.
1960 - John Coltrane, with his newly formed quartet, fans the flames of the New Wave movement.
1961 - Milton Babbitt published his Composition for Synthesizer.
1962 - The album Please Please Me by the Beatles was released in the UK.
1963 - The first solo album of Barbra Streisand was released.
1964 - Bob Dylan's popularity increased and John Coltrane released his album A Love Supreme.
1965 - In Washington, D.C., the National Endowment for the Arts was founded.
1967 - Aretha Franklin was hailed as "Queen of Soul" and the Beatles released their album Sergeant Pepper's Lonely Hearts Club Band. That same year, Jimi Hendrix released his album Are You Experienced?.
1969 - At La Scala in Milan, the tenor great Plácido Domingo made his debut. In Bethel, N.Y., millions flocked to watch the Woodstock music festival. Also, opera singer Jessye Norman debuts as Elisabeth in Richard Wagner's Tannhäuser.
1970 - The Beatles disbanded.
1971 -Soprano Kiri Te Kanawa shone on stage as Countess in Mozart's Marriage of Figaro. In Paris, Jim Morrison died. Also, Duke Ellington was elected to the Royal Music Academy.
1973 - The album Catch a Fire by Bob Marley introduced reggae to America and Europe.
1974 - The single Hey Joe by Patti Smith was released, introducing the punk rock music style.
1975 - The opera Einstein on the Beach by Philip Glass premiered; an example of minimalist composition.
1977 - Elvis Presley died.
1978 - Sony unveils the Walkman.
1980 - The compact disc first appeared and in New York City, John Lennon was killed.
1981 - MTV made its TV debut.
1982 - Michael Jackson released "Thriller."
1984 - To raise funds for the children of Africa, Band Aid released their song "Do They Know It's Christmas."
1985 - Madonna goes on her "Virgin Tour."
1987 - The term "world music" was coined to describe eclectic music.
1990 - The Grammy's revoked Milli Vanilli's award.
1991 - The album Ten by grunge rock band Pearl Jam was released. Also, Nirvana released their song "Smells Like Teen Spirit." That same year, "I Will Always Love You" by Whitney Houston topped the charts.
1993 - Symphony No. 3: Symphony of Sorrowful Songs by Henryk Gorecki was a success.
1995 - In Cleveland, the Rock and Roll Hall of Fame Museum opened and Jerry Garcia of the Grateful Dead passed away.
1997 - The all-girl group Spice Girls were a hit. Also, Sarah McLachlan founded Lilith Fair.
1998 - Tennessee Williams' A Streetcar Named Desire premiered at the San Francisco Opera. Also, Frank Sinatra died of a heart attack.
1999 - Lauryn Hill won five Grammy Awards, Universal and Polygram merged and Latin music was made popular by artists like Ricky Martin and Jennifer Lopez. Also, the tenor great Andrea Bocelli topped the charts with his album Sogno
all 20th Century Music History content was found on www.about.com
In this category the music videos follow a completely random set of events. These should not be used in any narrative, and should have total separation from reality. This category is aimed towards the creative and inventive ideas artist come up with to truly add another dimension to their music video.
Grateful Dead - Introduction to Grateful Dead Movie feat a selection of their popular songs - Released June 1st, 1977
Music videos from the chosen genre of music used within my project, which is Rock and Metal.
Metal Genre
Avenged Sevenfold - Beast And The Harlot - City Of Evil - Released June 7th, 2005
This video features many different themes and ideas to help bring the song alive, it also controversial stereotypes women in a certain light, focusing mainly on their sex appeal. The video is very dark in appearance and features a large crowd, moving to the music the group are playing in a frantic manner. The band are wearing clothes which are usually worn by modern day metal groups, sleeveless t-shirts and tight black jeans. They also have many tattoos all over their bodies which gives each member an identity and also help to supports their bands image. It also gives them a rebel and dark personality which is stereotypical of the metal genre. The video also includes many adult themes, from drug taking to the sex appeal of women. Many people may finds this content upsetting or degrading that women are being portrayed in this way, other's may have a view that its just depicting the nature of the song, and by showing this type of controversial content it allows the user to understand the song title and lyrics more effectively. The video is also quite frightening in appearance, as it shows women being taken over by a virus or curse, which visually transforms them into a nightmarish grey figure or beast. The camera work throughout is very fast, cutting from many different scenes, during the versus it cuts back to the narrative of the video, then back to the band during the chorus and then using close up shots of the guitarist during his solo
Rock Genre
U2 - Vertigo - How to Dismantle an Atomic Bomb - Released November 8th, 2004
I decided to use this video of U2 as it showed how computer generated imagery is used in videos today. U2's music is known worldwide, with touring around the world and their charity work they are highly recognised in the rock genre. The video has the entire group playing their instruments in a desert setting, each playing their instruments along with the song. As the song builds up, a sand cloud appears engulfing the band, then a black smoke is stretched out being all the members, and then later on the entire background moves and starts spinning and moving up and down with the music, this is all happening while the band are playing in a central circle. This effect could only be achieved with computer generated imagery and helps gives the video a shock factor which the audience will remember. The members are wearing all black clothing, to help them stand out behind the desert background, they are also wearing sun glasses, this seems to a continuous convention with rock artists, this could also be interpreted that because they are in a desert setting they are needed so they don't get blinded by the sun.
Music videos from genre's which weren't used in the development of the three products, but still have common conventions and house styles within them.
Pop Genre
S Club 7 - Don't Stop Movin' - Sunshine - Released April 23rd, 2001
British artists S Club 7 were massive in the late 90s early 2000,s, with a whole TV series dedicated to them airing on CBBC. With number one UK singles and UK number one albums and a string of number one singles throughout Europe they were known by the public. The video is taking place in a night club, the entire group are dancing and enjoying themselves within this location. The lighting is very bright, lighting each individual member of the band and the entire scene, coloured lighting is also used to emphasise the point that this club is lively and to also conforming to the bright and positive image pop videos usually show. Each member is wearing clothes of a individual colour, this helps them stand out from the rest of the crowd behind them in the club. A crowd has also formed around the group, showing that people are interested and gives them a sense of complete dominance in the club. The band also has both male and female members, this will allow for the band to liked by both sex's and to broaden the target audience for the video.
R&B Genre
50 Cent - Candy Shop - The Massacre - Released February 1st, 2005
50 cent is huge in the name of R&B and being a member of the highly acclaimed G-unit group it has further propelled his success within the music industry. With two albums to his name, Get Rich or Die Trying (2003) and The Massacre (2005) they have sold a combined 26 million copies, and both going to multi-platinum success 50 cent is widely known worldwide. The video is all centralised around 50 cent, having almost ever shot having him as the central focus point. The video also portrays women in a certain way, which could be considered disrespectful and offensive to viewers. They all seem to be wearing skimpy skirts and low cut tops, and having the stereotypical perfect figure. But this view of women are hugely used in the R&B genre so it is conforming to the attributes of R&B videos. Alot of jewelry or bling is used within the video, with the two expensive cars and jewelry worn by the women and the large manor house named "candy manor", this is all stereotypical of the genre in which the artist wants to show off their wealth and how their lives are the stereotypical view of a perfect lifestyle. The lyrical content within the song as well is offensive, with multiple black outs in which it could offend the listener. This type of language is typical in R&B songs, and could be interpreted that its this shock factor which has made the genre so unique and appealing to the youth culture.
Researched Examples of CD front covers which are used in the Rock / Metal Genre.
These are examples of CD album covers which have been officially released by signed artists. I used them to help me generate ideas and thoughts which could then be incorporated into the final product. This research helped in also providing a firm layout, which seem consistent throughout most of the covers.
A similarity between these covers are their dark and frightening appearances. With images of skeletons and horrific events taking place, it shocks the target audience, which in turn makes them want to find out more about the CD. The colour schemes used in the covers are similar featuring dark shades and font which of the opposite colour, so it stands out from the darkness of the background.
A common feature I notice when looking at the album covers was that hardly any of them had the artist pictured on the front. There was either a dark fantasy scene or grotesque looking figure, this could be to support the bands image, in being that they don't want the stardom of being on the front cover and instead they are all just about the music. Also the image on the front seems to be centralised on the cover, allowing it to have the most room and to also attract in the target audience's attention.
With the research gained from these existing covers i will use both their dark theme and strong layout which have been stereotypically formed by the rock and metal genres. I will design my own grotesque character, which will be centered in the middle of my cover, and also a font for the artists name 10,000 Flames which will look menacing to compliment he bands image. The same dark, evil appearance of the color scheme will help in creating a highly believable end product.
Music Channels
MTV (Music Television) - launched on August 1st, 1981
Sister Channels - MTV2, MTV Tr3's, mtvU, VH1, Nickelodeon , and many other sister channels
Website - http://www.mtv.com
MTV is owned by Viacom.Viacom is a multi-billion American media conglomerate which works with cable and satellite television networks, movie production and also distribution with Paramount Motion Pictures Group. Viacom's and MTV's headquarters are situated in Midtown Manhattan, New York City.
Website - http://www.kerrang-tv.co.uk/
Kerrang! TV channel is owned by a British television company called Box Television, who is a content subsidary of Channel 4 and Bauer Media Group. Kerrang! TV is related to the popular Kerrang! Magazine, who's content are mainly focused on rock artists and is published by Bauer Media Group.
The first ever music video shown via Kerrang! TV was Nirvana - Smells Like Teen Spirit. After this Limp Bizkit - Break Stuff was second and then Everlast - Black Jesus third.
Kerrang! TV allows for the consumer to choose what music video they want to hear, out of a selection.The consumer can ask for a video to be played by texting to a certain number. After other higher wanted requests are played on the channel, your video is then aired on the channel. This interaction with the consumer allows for a truly personal experience, allowing a wider audience to get involved and enjoy the channel.
Sister Channels -MuchVibe, MuchLOUD, PunchMuch
Website - www.muchmusic.com/
MuchMusic is owned by CTVglobemedia a Canadian media conglomerate, and one of the largest private media companies in Canada. MuchMusic is dedicated in bringing music- related programs to fans of pop music, and entertainment which will be of interest to the youth culture. The headquarters for MuchMusic is situated in Ontario, Toronto which is the most populated city in Canada.
Following a similar concept to MTV , MuchMusic has recently been airing non music related programs such as Girlicious, The O.C., and American Dance Crew. This new content has seen to have higher viewer ratings on the channel, and seem more appealing towards the modern youth culture.
MuchMusic also broadcasts films every Friday night, under its MuchMovie banner. Which supports how the channel is trying to broaden to a wider audience of consumers who maybe, aren't interesting in music.
Fuse TV - launched as (MMUSA) in 1994 and then (Fuse) May 19th, 2003
Website - www.fuse.tv/
Fuse TV is owned by Cablevision through is subsidiary company Madison Square Garden, L.P. The channel mainly focuses on broadcasting music - orientated programs to its audiences. The network started of being called MuchUSA in 1994, this was due to the partnership between MuchMusic, CHUM (on July 12th, 2006 merged with CTVglobemedia) and Cablevision. In 2001 CHUM sold their half of the network to CableVision, then in 2003 CHUM revoked CableVision's license to use the MuchMusic and MMUSA names. Due to this action the network had to announce a name change of Fuse which took place on May 19th, 2003.
Music Video Directors
Spike Jonze (Adam Spiegel) - Born October 22nd, 1969
Spike Jonze was born in Rockville, Maryland in Pennsylvania and is a American director and producer, who's work ranges from music videos to films and television and commercials. He is currently the creative director of VBS.tv and part owner of a skateboard company called Girl Skateboards.
Jonze has been apart of many projects during his career, he is best known for his collaborations with writer Charlie Kaufman in the films Being John Malkovich released in 1999, and Adaptation released in 2002. He also directed and produced Jackass: The Movie released in 2002 and Jackass: Number Two released in 2006. Jonze is also co-creator for the television series of Jackass.More recently he has been director on one his most anticipated films yet, Where the Wild Things Are which was released in 2009.
Aswell as his abilities within the film industry he has also directed 51 music videos to date for a wide variety of artist's spanning many different genres. Such as Kayne West - "Flashing Lights", Tenacious D - "Wonderboy", Fatboy Slim - "Praise You", Daft Punk - "Da Funk" and many more. The most successful music video Spike Jonze directed was Fatboy Slims "Praise You", due to its success it was performed live in New York City at the MTV Video Music Awards in 1999. It also picked up awards such as Best Direction, Breakthrough Video, and Best Choreography.
Fatboy Slim - Praise You - Released January 4th, 1999
Chris Cunningham - Born October 15th, 1979
Chris Cunningham was born in Reading, Berkshire in 1970 and is a film and music video director and video artist. Cunningham is highly skilled in animatronic robots and sculpture used in animation, this can be clearly can be seen in his music videos and throughout his filming career.
Some of his early work included working on the sculpture and animatronics for the film Alien 3 in 1990. This then led onto the film Judge Dredd in 1994, his performace during the film got him head hunted by Stanley Kubrick and led him to design and animatronic tests for the main robot character in the film A.I..
Cunningham has also directed many music videos throughtout his career. He has had close connections with Wrap Records since his first production for the band Autechre. His works for the group Aphex Twin's are perhaps his most well known. With the two songs "Come to Daddy" and "Windowlicker". His music video for Björk song"All Is Full of Love" won multiple awards such as the MTV Music Award for Breakthrough Video and the first ever music video to win a Gold Pencil at the Design and Art Direction awards. His video for "Windowlicker" was nominated for "Best Video" award at the Brit Awards 2000.
Bjork - All Is Full of Love - Released November 1st, 1998
Michel Gondry - Born May 8th, 1963
Michel Gondry was born in Versailles, France and a french film, commercial and music video director. He is also an Academy Award winning screenwriter, and is well known for having a intensive visual style and his manipulation of mise en scene.
Gondry first got into film making by directing music videos for a French rock band named Oui Oui, in which he was also the drummer. His visual style and ability caught the attention of artist Björk, and in doing so Gondry was asked to direct the music video for her song "Human Behaviour". Furthering his contant with Bjork he went onto directing seven of her music videos. He has also worked with a large array of artists on one or more accasions. Such as Daft Punk, The Chemical Brothers, The White Stripes and Radiohead.
Similar to Spike Jonze and Chris Cunningham, Godry has also been involved in feature films. His debut film was called Human Nature which was released in 2001 but wasn't much of a success. Godry's second film however named Eternal Sunshine of the Spotless Mind released in 2004 and in collaperation with screen writer Charlie Kaufman, became one of the most acclaimed films of that year. Due to the success of the film Michel Godry won an Academy Award for the screenplay in the film.
According to the Guiness Book of Records 2004, Godry's television advert named "Drugstore" for Levi 501 Jeans holds the record for "Most awards won by a TV commercial".
Television Advert - "Drugstore" - Levi 501 Jeans
Bjork - Human Behaviour - Released June 7th, 1993
